Hyderabad: The city is set to host the 12th edition of Panacea2026 – Natural Products Expo India, one of South Asia’s leading exhibitions dedicated to natural, organic and health products, from March 6 to 8, 2026. The three-day event will be held at People’s Plaza, Necklace Road.
The biennial expo is being organised by Seishido Communications with support from the Telangana Biodiversity Board. Marking its debut in Hyderabad, the 2026 edition signifies the event’s expansion into South India after establishing a strong presence across the Indian sub-continent over the past two decades.
Launched in 2002, Panacea was initiated as a movement to promote natural products, safe food, organic farming, wellness and sustainable lifestyles. Over the last 23 years, the expo has evolved into a prominent business and knowledge platform connecting farmers, manufacturers, brands, exporters, policymakers, international stakeholders and consumers, fostering a well-networked natural and organic products ecosystem.
Held once every two years, the exhibition provides opportunities for collaboration, networking and business development across sectors including agriculture, food and beverages, herbal and Ayurveda, health and nutrition, personal care and beauty, and environmentally sustainable products.
Speaking ahead of the event, Mini Chakravarty, Founder and CEO of Seishido Communications, said Panacea is more than an exhibition and represents a movement towards healthier living, sustainable agriculture and responsible consumption. She said bringing the expo to Hyderabad reflects the organisation’s commitment to enhancing consumer awareness and creating new opportunities for natural product manufacturers and growers in Telangana.
The organisers expect participation from over 100 exhibitors from India and overseas, showcasing innovations in natural and organic foods, millets and plant-based products, health and nutrition, herbal and Ayurveda products, personal care and cosmetics, and eco-friendly solutions. The event is expected to draw more than 10,000 visitors.
Organisers said Hyderabad was chosen for its rapid urban growth, increasing awareness about wellness and sustainable living, and its strategic potential for industry outreach and market expansion.
The inaugural ceremony will be held on March 6 from 11:30 a.m. to 1:00 p.m. at People’s Plaza. Media representatives have been invited to cover the event.
